Learn how to get the most out of Google’s complex ecosystem with this course to be held Feb. 3rd 6-7:30pm at Tribeca Flashpoint Academy, 111 W Washington St. #500, Chicago, IL 60602

Analytics, Adwords, Google+ …Google provides tons of tools and methods you can use to promote your business and drive sales. But what are all of these, and how do you use them successfully? Why is Google one of the most powerful marketing tools in the digital world? Join Eric Metelka, Product Analyst at Cars.com, as he covers the tips and best practices for navigating through the Google Ecosystem.

Topics Include:

– Picking relevant keywords and optimizing your site for SEO

– Adwords campaigns: Making the right bid

– Measuring results from Adwords in Google Analytics

– Understanding how to use Google+ for business

About the Instructor:
Eric Metelka is a Product Analyst at Cars.com where he helps improve the consumer experience. He previously helped companies define their growth strategies as a management consultant at The Cambridge Group. He has also helped build communities as a Marketing Manager at two tech startups – BestVendor and G2 Crowd. Eric holds an MBA from Columbia Business School and a BA in economics and math from Northwestern University. RSVP here.